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  • Boost Sales & Downloads with a Killer Guarantee – Benefits & Risks

    Posted by admin

    07/01

    guarantee signDo you believe in your product or service enough to guarantee satisfaction? Believe it or not, people respond to your perception of your own offer. If you’re confident enough to give some sort of guarantee where you take on the risk, potential customers are more likely to trust you and buy. How can you best accomplish this? I’ll go over the advantages of a guarantee and show you how you can effectively implement one for your own business.

    Get $50 for Reading The Winning Way – My Guarantee

    With the launch of my new Internet marketing e-book, The Winning Way, I made a deal with all of my readers here. If you download the free resource and don’t learn at least 3 new things, I’ll pay YOU $50 for your time. That’s right – it’s completely free to download, but I’ll pay you if it doesn’t provide you with any value after reading it through.

    A crazy deal? Some might say so… but for me, it makes sense because I believe 100% that The Winning Way is of high quality. The people who take me up on my offer will either be dishonest scammers or Internet marketing super gurus. I like my chances, so why not take advantage of the benefits of a guarantee?

    The Benefits of a Guarantee

    Guarantees are extremely effective online because they transfer the risk from customers to yourself – which of course is a good thing if you have a solid offer you believe in. People will be more inclined to try and buy since they can always get their money back if they’re not satisfied. Furthermore, if you stamp your offer with a guarantee, the claims that you make about your product or service will hold a lot more weight.

    In the past 5 days, 328 people have downloaded The Winning Way so far. I’m sure that number would be a lot smaller if I didn’t have my guarantee in place.

    Here are a few examples of guarantees you can make in your online business.

    • X-day money back guarantee (usually 30, 60, or 90 days) – refund for a purchase
    • Time guarantee (e.g. deliver in 3 days or your money back)
    • Value guarantee (e.g. The Winning Way offer – find 3 things you don’t know or I’ll pay you $50)
    • Performance guarantee (e.g. advertising will result in at least 1,000 new visitors – or you get it free)

    If you make a guarantee of any kind, you have to stand to lose something – otherwise your guarantee will be nothing but fluff. In other words, you can’t just say “I guarantee it” without putting yourself in a position of vulnerability.

    But isn’t it risky?

    Guarantees do come with a lot of risk – especially if you stand to lose money or time like with my Winning Way guarantee. You could be wrong in assuming that what you have is amazing – and you have to be prepared to eat the cost if that happens. In fact, never make any promises unless you’re prepared to pay up. There will always be a percentage of people who take you up on your guarantee for a variety of reasons.

    For example, if you have a refund policy, some people will want their money back because the product didn’t have what they were looking for or because it didn’t help them. People have different needs and tastes so this is to be expected.

    In some cases, dishonest people will take advantage of your guarantee. In fact, I experienced this earlier today when I received the following email…

    “It took me almost 2 hours to read through all what you have wrote in your book, but all i found is things what are just rehashed mostly and I already know ;) Maybe there were ~1 new thing/way I didn’t know but yeah… So if it would be possible I would like my $50 , my paypal is…”

    Little did this guy know that I have access to logs that show the exact time he signed up for the book – which happened to be 8 minutes before he sent this email. Spent 2 hours reading? Psh, right…

    The Conclusion on Guarantees

    Overall, guarantees are effective in increasing customer confidence and raising conversion rates, even with all of the risks involved. They’re used everywhere, both online and off – and for good reason. Conjure a guarantee for your own business and see how it affects your bottom line.

    Do you have a guarantee yet? How has it benefited your sales and conversions?

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    Boost Sales & Downloads with a Killer Guarantee – Benefits & Risks

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